July 1, 2012
CHAPEL HILL - As Tar Heel fans enjoy the summer and prepare for the 2012-13 athletic season, Carolina Athletics is proud to unveil its relaunched and redesigned official website. The new official home of Carolina athletics will be GoHeels.com.
Working with Tar Heel Sports Properties, a division of Learfield Sports, and digital media partner NeuLion, the new GoHeels.com is your official destination for everything Tar Heels, continuing all the great content of the former TarHeelBlue.com while adding new and improved features to enhance your online experience, including:
"Our website and social media platforms provide tools for us to connect and interact with Carolina fans worldwide," says UNC Associate Athletic Director for Marketing Rick Steinbacher. "The relaunch of our website under the new name GoHeels.com provides us with an opportunity to ease access to what fans want, including more video, social media, featured columnists and event score updates.
"Carolina fans are worldwide and we look forward to continuing to find new and innovative ways to tell the stories of our outstanding athletes and coaches via news, scores, schedules, photos, rosters, live audio and video."
Carolina Athletics strives to deliver insider access to fans anytime, anywhere and the new GoHeels.com is at the forefront of that effort.
"We are thrilled to be partnering with the University of North Carolina Athletics & Tar Heel Sports Properties," said Steven Brown, Senior Vice President at NeuLion, Inc. "They are one of the top programs in the country and they value a cutting edge digital platform to drive their fan engagement. Together, we are excited to unveil several new products this season ranging from high definition video to delivering anytime, anywhere access to their fans on multiple devices; PC, mobile applications, tablet applications and social media."